Building Brands With Staying Power

You have the vision, we bring it to reality. Together, we develop high-impact, one-of-one brands that are energizing to build and credible enough to scale.

i.

Brand Identity

This is where strategy meets story meets design you'll be genuinely obsessed with. We dig into every layer of who you are and translate it into an identity your dream audience can't ignore.

We build your complete identity from the ground up: messaging foundations, logo variations, font and color systems, and supporting visuals that carry your personality through every single touchpoint.

ii.

Website Design

Your website is your hardest working team member, and it should act like it. That means doing the selling while you sleep, converting while you're at brunch, and carrying on the conversation long after you've slammed your laptop shut.

We design digital homes that are head-turning, easy to navigate, and so personality-driven that your audience feels like they already know you before they ever reach out.

iii.

Brand Expansion

Once the foundation is set, we thoughtfully design the moments where your brand meets the world, turning everyday touchpoints into intentional expressions of your identity. 

Packaging, illustrations, social and email templates, stationery, merch, and everything in between. Every touchpoint should be treated as an opportunity to make someone stop, feel something, and remember you.

( who we serve )

Audience-Informed Brand and Web Design for Missions With Momentum

Our clients are:

  • Founders launching for the first time who want to do it right from day one
  • Product brands ready for a visual identity and web presence that converts
  • Service providers whose brand no longer reflects the level they’re playing at
  • Creators building an offer or product line beyond their platform
  • Founders about to step into a bigger moment and the brand needs to be ready
  • Business owners pivoting their business model or trying to reach a new audience
Build My Brand

How We Get You There

The best brands start with clarity. Our process is desinged to uncover the heart of your brand with a unique blend of strategy, design, and deep internal work to shape a clear direction for your next best era.

i.

Discovery

When you’re close to your brand, the parts that make you unique are often overlooked. Whether you’re building from scratch or reassessing what you’ve already built, we pull back every layer: your story, your vision, your audience, your competitive landscape, and the things about your business that make it genuinely different. That foundation carries everything else.

ii.

Direction

We take that foundation, and begin envisioning what the next era of your brand should look and feel like. We develop distinct brand directions that capture the energy and essence of who've always been and what you're growing into — connecting your message through visual storytelling and setting the stage for your new brand. 

iii.

Design

This is where the magic happens. Once we have our north star, we then build your brand world around it. Each aspect of your brand identity (colors, fonts, logos, illustrations) is designed with individual and collective attention, meaning at every touch point, your voice will be carried through, and your community will be obsessing. 

iv.

Implementation

We don’t hand you files and wave goodbye. The best brands are the ones that can be carried out consistently and confidently, which means implementation is an integral part of our process. We have a 1-hour walkthrough with actionable next steps like printing best practices, social media musts, and answering all of your ‘what do I do next’ questions.

v.

Launch

Where we move from the front seat, and let you take the wheel. This is the moment we’ve been building toward. We brainstorm your launch strategy together and explore how to introduce your brand to your audience in a way that lands. Once your new look is out in the world, we'll cheer you on louder than anyone in the room. Cue the champagne, it's time to celebrate.

v.

Ongoing Support

Your brand keeps growing, and we’re here for it. Past clients can book studio days or hourly support to keep the momentum going. We can help you refresh your assets, prep for a big opportunity, build out new touchpoints, or just get some focused creative time on your to-do list. We'll step back in like we never left.

( happy clients )

“The brands that are reaching out to me are finally aligned with who I've been wanting to attract, including one of the dream clients I shared with you during our discovery phase.”

Camille Carter

Fashion & Lifestyle Blogger, Charmed by Camille

1
/5

( happy clients )

“My brand is stunning and I continue to get compliments! Palmetta completely understood my vision, maybe even more than I did, and knew what I needed! 10/10 recommend!”

Sarah Lessley

Photographer, Sarah Lessley Photo

2
/5

( happy clients )

“I have multiple meetings every week with different people in the women's sports space and without fail someone ALWAYS brings up our branding saying that it's easily the best out there!

Chelsea Fishman

Sports Bar Owner, Jolene Jolene

3
/5

FAQ

i.

What sorts of deliverables are included in a brand identity package?

Our signature branding experience is built around our belief that your brand deserves exactly what it needs, and nothing it doesn't. Every package starts with deep discovery and creative direction concepts that are reviewed collaboratively before a single design decision is made.

From there, we build your full identity. This includes a logo suite, font and color systems, brand embellishments, application examples, brand guidelines, and a 1-hour implementation call to make sure you leave knowing exactly how to use it all.

Some brands call for additional elements like custom illustrations, patterns, textures, and photography direction — and when they do, we build those in.

ii.

What is brand strategy?

For founders who aren't yet clear on where their brand sits in the market — or how to talk about it — we recommend adding a brand strategy session before the project begins. If you're not sure whether you need it, we'll assess together on your discovery call.

The session itself is a 2-hour live workshop built around tailored questions designed to uncover the insights that matter most for your brand. From there, we take those insights and do the heavy lifting — researching your competitors, identifying industry trends, and using it all to define your positioning, key differentiators, ideal client, brand personality, messaging pillars, and social media direction.

What you walk away with is the right words to communicate what you do, how you do it, and why it matters. Deliverables vary based on what will move the needle most for your brand, but typically include brand values, brand story, mission and vision statements, an elevator pitch, social bio, tagline options, and more — all housed in one clean, easy-to-follow document you can reference across every touchpoint.

iii.

Am I a good fit to work with you?

We work best with visionary founders who care deeply about how their brand looks, feels, and lands — and are ready to invest in getting it right. A majority of our clients span beauty and lifestyle products, food and beverage, hospitality, wedding pros, and creative service providers.

Some are launching their brand for the first time with serious intent and investment behind them. Others have an existing brand that no longer reflects the level they’re playing at. Both are exactly who we’re here for.

If you’re drawn to design that’s elevated but never boring and you’re ready to build something that feels aligned, credible, and genuinely exciting to grow into, you’ll fit right in.

iv.

Do I need to have pre-established branding to work with you on my website?

If you think you have a website problem but haven't established your brand identity, chances are, your issue lies with the brand itself, not the website. We require clients to have set visual elements (logo, color, and fonts at a minimum) so we have an effective system to work with. This ensures we can create a website that aligns with and enhances your overall brand, rather than building something that feels disconnected or out of sync.

v.

Do you have payment plans?

Our payment options are designed to be simple and flexible. We split the total into equal monthly payments, making it easy for you to manage your investment as we work together. To secure your spot in our schedule, we do require a deposit upfront, ensuring we have the time and resources dedicated to your project. And if you’re ready to commit, we offer a 5% discount to those who choose to pay in full upfront as a little thank you for trusting us with your brand.

vi.

How involved will I need to be during this process?

Think of this as a true creative partnership — not a “hand it off and wait” situation. You’ll be involved at the moments that matter most: sharing your perspective, reacting to creative directions, giving the feedback that shapes the outcome.

The brands that come out most aligned are always the ones where the founder stayed engaged. We’ll tell you exactly what we need and when — so it always feels exciting, never like homework.

vii.

What if I need additional support after the project ends?

We love working with repeat clients! After the project ends, we’re here for any additional support you might need. We can provide quotes for one-off brand expansion services like packaging, branded merch, and social templates.

We also have an option to book out the studio for a day to tackle as much as we can from your design to-do list at our day rate. Whatever you need, we got you.

viii.

Will I own the rights to the assets once my project is complete?

Yes! Once the project is complete and full payment is received, you will own the rights to all creative assets and any agreed-upon usage rights, allowing you to use the deliverables as you see fit for your business.

ix.

Do you do SEO?

Every website we build comes with on-page SEO built in, including heading structure, meta titles and descriptions, image alt text, and page speed optimization.

For clients who add on our copywriting services, we take it a step further with keyword research so the content we write is actually designed to move the needle on your ranking.

For advanced SEO needs — like backlink strategies and ongoing reporting — we recommend partnering with a dedicated SEO specialist.

x.

What platforms do you build websites in?

We work across most popular website platforms, including Squarespace, Showit, WordPress, Shopify, and Webflow. If you’re not sure which platform is right for your business or are considering an alternative, we’d be happy to assess your needs and either recommend the best-fit platform or confirm whether we have the capabilities to support it.

( free resource )

Discover Your Brand's Distinct Flavor Profile

A curated menu of brand attributes for you to identify the energy your brand naturally carries and align everything from your color palette to the way you show up in the room. Oh, and did we mention it's on the house?

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Your Next Best Era Starts Here

If you’ve been waiting for the right time, this is it. Let’s build something you’re genuinely proud to put in front of people.

Let's Do This!