Build the Brand Your Next Move Requires
From strategy and identity to websites, packaging, and all the little moments in between, we design thoughtful brand worlds built to make your value clearer, your presence stronger, and whatever comes next a whole lot easier.
Brand Identity
A strong identity starts by uncovering the distinct combination of ideas, attributes, audience insight, and competitive opportunity that only your brand can own — then build a visual world around it that feels unmistakably yours.
Depending on the needs of the business, your engagement may include positioning, messaging direction, logo suite, typography, color, custom visual elements, photography direction, and comprehensive brand guidelines.
The goal isn’t simply to give you a new look. It’s to give the business a clearer position, a stronger presence, and a brand you can confidently build from.
Website Design
You’ve already done the work to build a strong brand. Now it needs somewhere equally considered to live.
We design strategic, personality-rich websites around the way real people experience your business — balancing storytelling, user experience, conversion, SEO, and visual impact so your site makes the value of what you do easier to see.
Our team works across platforms including Webflow, Shopify, WordPress, Squarespace, and Showit, recommending the right fit based on what your business actually needs.
Brand Expansion
The strongest brands become more recognizable every time someone interacts with them.
Once your foundation is in place, we can extend the brand into the places your customers actually experience it — from packaging and stationery to your social presence, email, merch, illustration, signage, and all the tiny details somebody else might call unnecessary.
(We probably won’t.)
For existing Palmetta clients, ongoing creative support is available through custom scopes and focused Studio Days.
FAQ
What does a branding engagement include?
Every Palmetta branding project includes the strategic foundation needed to execute the work well.
If you’re already able to clearly self-report the key pieces we need, we can move into a more streamlined process from there. If those pieces aren’t already clearly defined, strategy is included and required.
Our baseline strategy process is designed to give us the clarity we need before moving into creative direction and design. From there, your visual system may include a complete logo suite, typography and color systems, supporting brand elements, photography and social media direction, application examples, and comprehensive guidelines, with additional pieces depending on the scope.
For brands navigating a larger repositioning, more complex market challenge, or significant business evolution, we can expand the strategy phase as needed.
Why do I need brand strategy?
Because good design needs something to answer to. Brand strategy gives us a foundation to make decisions based on more than what looks nice or feels trendy.
It helps define who you’re speaking to, what makes you different, what you want to be known for, and how the brand needs to support the business you’re building.
That foundation makes the creative work stronger, but it also makes the brand easier to use long after the project ends. Your messaging gets clearer, your marketing becomes more consistent, your team has a better filter for making decisions, and the brand is much more likely to feel relevant as the business grows.
In short, strategy is what turns a beautiful brand into a useful one.
Am I a good fit to work with you?
Generally, no. Our work is designed to create complete brand systems with enough strategy and depth to function across a real business.
If you only need a logo, there are incredibly talented designers who specialize in smaller scopes. If you’re trying to figure out what your brand should become and build the system to support it, hi! That's what we're here for.
How much should I expect to invest?
Branding only engagements typically fall between $5–7.5K, while our signature brand and website engagements typically fall between $15–20K. Larger websites, packaging systems, multi-SKU rollouts, and custom brand expansion projects are scoped based on complexity.
Flexible payment plans are available, and your project start date is reserved with an initial retainer.
How do I know if Palmetta is the right fit?
You don’t need to be in a particular industry or stage to work with us. Some clients are thoughtfully building a new business from day one. Others have years of traction behind them and need the brand to catch up.
We tend to work best with founders and teams who care deeply about what they’re building, value creative perspective, are willing to participate in the process, and want something distinctly theirs rather than something that simply looks “nice.”
Do I need established branding before hiring you for a website?
Yes, at minimum you’ll need a clear visual identity for us to work from. A website can amplify a strong brand beautifully, but it can’t compensate for one that hasn’t been defined yet.
If both need attention, we’ll usually recommend our signature brand and website engagement so we can create them as one connected system.
How involved will I need to be?
This is a collaborative process, but we promise not to give you a second job. You’ll be most involved during discovery, strategic conversations, design reviews, and key feedback points.
We’ll guide you through exactly what we need, when we need it, and what decisions you’re actually being asked to make. The heavy lifting is ours.
What happens after our project ends?
Ideally? You go do very big things. You’ll leave with the tools, guidance, and systems required to use your brand confidently on your own.
And when something new inevitably comes up, past Palmetta clients can return for custom expansion work, studio days, website updates, packaging, campaigns, and ongoing creative support. We like a long-term relationship around here.
Do you offer SEO?
Every Palmetta website includes foundational on-page SEO considerations such as heading hierarchy, metadata, image optimization, and technical setup.
For businesses pursuing more competitive organic-growth goals, we can also coordinate with specialized SEO partners for deeper strategy and ongoing support.
What platforms do you build websites in?
We work across Webflow, Shopify, WordPress, Squarespace, Showit, and other platforms depending on the needs of the project.
We prefer to recommend the best platform based on your actual business needs rather than forcing every client into the same platform.
