In Common

In Common is a membership-based social club creating intentional opportunities for Atlantans to meet like-minded, similarly-aged people through thoughtfully planned events, an online community, and curated local perks. Founded by the creator behind ATL Bucket List, the brand was built on a deep understanding of the city and its social landscape, with a clear opportunity to turn an engaged audience into a more meaningful, real-life community experience.

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As a brand new concept, the goal was to build something that felt both exciting and credible from day one, balancing the energy of a social club with the structure and polish needed to support long-term growth.

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At the heart of the brand, we uncovered a simple but powerful truth: making friends used to feel easy. There was a sense of openness and spontaneity in childhood, where connection happened naturally on playgrounds, in neighborhoods, and through shared moments. We used this insight to shape a brand that reintroduces that feeling in a modern, more intentional way, creating experiences that feel approachable, familiar, and genuinely fun rather than forced or transactional.

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We partnered with In Common to bring that vision to life across every touchpoint, from brand identity and website design to social media, email templates, and launch assets. The result is a brand that feels unmistakably inviting, positioning In Common as a go-to social hub for Atlanta’s next generation of community.

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With a strong foundation in place, the brand was equipped to grow into the buzzing, highly engaged membership it is today, creating space for real connection in a way that feels effortless, memorable, and deeply rooted in the city it serves.